The Basics Range

Hey Jude Basics

Rooted in Cape Town and inspired by the wonder of childhood, our Basics range is made for real life — the kind filled with cartwheels, cuddles, and curiosity. Crafted from 100% cotton and consciously stitched by women-led and local makers, these unisex, oversized essentials are designed to last through every leap, spill, dance, and dream.

With timeless shapes and effortless fits, this is everyday wear that’s anything but ordinary — soft, soulful, and made to be lived in.