About Us

Welcome to Hey Jude — a playful, heart-led clothing brand for cool little humans, dreamed up by a mama and her muse.

I’m Claudia, analogue photographer, memory catcher, and now, mother to sweet baby Jude, who danced his way into our lives in November 2023. He’s the soul behind the brand, the reason behind the name.

Hey Jude was born from a mix of motherhood magic, creative mess, and the desire to make beautiful things that feel like home. Our pieces are made with love, for the wild-hearted littles and the women raising them — thoughtful, whimsical, and full of stories. Each design begins as a Cyanotype artwork, created with sunlight, plants or hand drawn designs, and a touch of nature’s magic. We scan these original prints and transform them into simple, wearable art. While our dungarees feature reproduction prints (because kids love to get messy), every piece has its own unique character. No two are ever the same—each one carries subtle variations, making it as distinct and natural as your little one.

Products such as our heirloom pillows, hats, and homeware are all crafted from original Cyanotype artworks—each one a unique creation made with sunlight, natural elements, and a touch of artistic intention. These aren’t reproductions; they are authentic, one-of-a-kind pieces, each telling its own story. Designed to bring nature’s beauty into your home, these items are made to be cherished and passed down, just like the moments they celebrate.

We're here for the real, the raw, the joyfully messy.
Let’s make some art, raise kind humans, and keep creating beauty along the way.

With love, always — Claudia and Jude